Showcased for the first time outside of BMW, the Gran Lusso Concept car was put on display for all to admire.

Born out of a traditional partnership between the German car maker and designer Pininfarina, the BMW Gran Lusso is a beautiful blend of what both companies have to offer. The Gran Lusso manages to represent the nice Italian design without losing any of the BMW heritage.

Designed for the Concorso d’Eleganza Villa d’Este, the BMW Gran Lusso concept didn’t manage to grab the big prize, but that doesn’t mean it didn’t turn heads. The real challenge was to keep the car as much a BMW as possible, while also allowing the Pininfarina design team to work as freely as possible.

The BMW Gran Lusso Concept is a very special vehicle, and those that managed to catch sight of it at the Goodwood Festival of Speed should have appreciated it.

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