PSI was something I learned about in school but last I heard, while it had a lot to do with tuning, it had little to do with branding.
In order to prove just how wrong I am, there’s a tuner out there with this name. It’s based in Florida and they’ve just taken on the BMW 1 Series M Coupe.
What should be considered here is the fact that PSI actually stands for Precision Sport Industries and that there’s a few changes to discuss.
If I’m honest, they’re not the most impressive sorts out there since the engine was left intact. All you get for it is an Akrapovic Evolution titanium exhaust system.
That sounds like the most aggressive idea ever but, in reality, the only thing that addition brings to the equation is more noise.
Not really a bad thing but from there on PSI sort of went the lazy route round the tuning of this car. They fitted a KW Suspension system and list a choice of options for the wheels.
Finally, there’s some aerodynamic work done as there’s a new front lip, trunk spoiler and a Revozport rear 2×2 CF diffuser.
The interior receives an Alcantara M steering wheel and some carbon fiber trim. Overall, the project from PSI doesn’t seem to do that much to the 1 Series M Coupe.
They’ve merely added some tweaks here and there and none of them really seem to have taken that much work to make happen.